Open up a new revenue stream with Nano INSIST™
In a media first our targeting solution Nano INSIST™ delivers relevant advertising to users in real time based on live searches on a Nano Partner site. This enables advertisers to prospect for new customers and allows you, the publisher, to create value out of an underutilized asset.
How this works?
When a user searches for a keyword on your site, that keyword is instantly passed to our wholly-owned, proprietary platform which serves an ad on the search results page
If no search is made on your site, we are still able to serve an ad to your users using historical search terms that they have searched for on one of our premium data partner sites
Integration is simple…
We realise that not every publisher is the same and that all website owners have unique complexities to consider when evaluating new ad tech partners.
We’ve made it easier than ever for you to integrate INSIST™ into your website and existing monetisation strategy by offering multiple integration options to fit in with your needs.
Whats more you’re in total control. INSIST™ advertisers are all premium brands, running campaigns directly with us. However to ensure you are in total control, we offer you:
- Advertiser and category white and black lists
- A publisher-led advertiser approval process
All publishers in our network can track the search queries they have delivered to Nano at any time – and check which of those queries were actually used for search retargeting campaigns. Publishers can find out how much additional revenue they can generate from their partnership, right down to the last pound and penny. They also find out which keywords work on their sites, and can use this information to optimize their sites.
As Nano’s partners, publishers can be confident that all applicable data privacy regulations are complied with. The search queries that are generated and sent to Nano are anonymised and cannot be used to draw conclusions about users’ personal characteristics.
Some publishers might be challenged by the dilemma of establishing a healthy ratio of editorial content and advertising – others may not be able to display online advertising at all. For those, we offer a ‘data only’ solution.
How it works? They transfer their search data to Nano. If a keyword matches an advertiser’s current campaign, it will be used for programmatic advertising and thus paid for by Nano.
Gain access to Europe’s leading search intent targeting platform and a new, high-yielding revenue stream. Just enter a few details about your website – and off you go.
Want to know more about how Nano can provide unique value to your publisher search data?
Just send us a message an we’ll get in touch immediately.