Nano combines all the benefits of search and brand advertising
The Nano principle is familiar to anyone who has already used Google AdWords: online advertising is triggered by current search queries entered by individual users.
The search queries are generated in a network of publishers and saved as anonymised user profiles on Nano’s own data management platform, Audience Manager. As soon as a profile is ready to be used in campaign displays, it undergoes continuous updating, with each new search by a known user added to that user’s personal history. This “evolving search” is used to pinpoint the user’s precise stage of decision-making.
Our process offers numerous benefits to advertisers: media wastage is avoided and users respond with higher engagement to the advertising. Advertising messages can be customised to various situations – from general initial interest to clear-cut purchase intention. Nano’s campaigns have been proven to deliver superior overall performance.
Search Targeting does not involve setting up specific websites or booking advertising space. Instead, users themselves “decide” where the advertising they see is displayed – on exactly the sites they are currently visiting. Our reliable Brand Safety technology fully protects the advertisers’ brands from inappropriate environments.
Unlike classic retargeting, Search Targeting addresses users that have not yet been in touch with the advertiser.
Search Targeting is triggered by actual user intent - not context-based.
Because users receive responses to their actual current search, their engagement is significantly higher than in classic online advertising.
Search Targeting addresses users that show above-average purchase probability.
Our intelligent Audience Manager platform ensures advertising is only displayed to users that show concrete intent.
Developed in-house, Nano’s advanced technology allows even the most complex campaigns to be managed and optimised with ease.
Competitor targeting allows you to target users that are actually interested in your competitor’s products, services or information.
We deliver display, mobile and video campaigns triggered by current search queries of individual users. Advertisers reap enormous benefits, gaining increased attention for their campaigns plus a significant leap in user engagement.
MORE INFORMATION FOR ADVERTISERSNano Interactive’s partners can unlock new opportunities to monetise their own website – with complete transparency. Joining our system is fast and easy, involving minimum technical effort.
MORE INFORMATION FOR PUBLISHERS