In our continued efforts to show our commitment for building a sustainable future for advertising Nano are delighted to now be IAB Gold Standard certified.
The Gold Standard is underpinned by three fundamental aims:
- Reducing ad fraud through implementation of ads.txt
- Improving the digital advertising experience by adhering to the Coalition for Better Ads
- Increasing brand safety by becoming certified signatories to the JICWEBS Display Trading Standards Group (DTSG) Brand Safety Principles
Carl White, Nano’s founder and Group CEO said “Attaining the IAB Gold Standard certification is a key milestone for us in our ongoing commitment to helping to build a sustainable future for digital advertising. Transparency and brand safety have been at the centre of the Nano business since our inception four years ago. With the advent of GDPR and with ePrivacy just around the corner we’re seeing advertisers increasingly demand 100% transparency from ad tech partners and more control over campaigns. Collectively we as an industry should be urging brands to work with the right partners and use accreditations such as the IAB Gold Standard’’