We are delighted to be finalists in this years Digiday Media Awards Europe for ‘Best Ad Tech Platform’ recognising our campaign success delivered for Betway.
The nomination comes at a pertinent time as brands assess their digital marketing strategies in light of the impending demise of third party cookies.
Betway specifically acted on their awareness of the limited reach they have access to on Safari and Firefox with biddable and retrospective targeting models. This coupled with the enforcement of the whistle-to-whistle advertising ban shifts focus to digital strategies that engage effectively whilst adhering to all privacy regulations.
Nano proposed a full prospecting strategy reaching purely new users and at scale. With upweights to the Nano Live solution Betway were able to reach 4m+ users across ALL browsers and in real time through live data obtained directly from onsite searches on relevant publisher sites and from search engine searches. Other success measures included;
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