The Campaign: Mondelez go cookie-less with Nano Interactive to extend campaign reach
In a media first Nano Interactive ran a 100% cookie-free campaign with Carat and Mondelez’ Philadelphia. The solution is working towards helping brands overcome any transparency related challenges so they can target users in a better, safer way without relying on cookies or other user identifiers thus making for a far better experience for the end user as ad engagement is being driven in contextually relevant publisher environments.
Through live keyword targeting Nano were able to intercept in-market audiences in contextually relevant environments reaching new users at scale at the very moment they were expressing intent. Results saw reach, engagement and viewability goals being exceeded. In total the campaign reached 2.2m unique users with 75% viewability. Through Nano’s AI capabilities they were further able to unearth audience insights providing Mondelez with a holistic view of their audience interests. Insights ranged from top performing keywords, publishers, device, temporal data and creative performance through to detecting peripheral areas of audience interest to inform the FMCG brands ongoing ad strategies. Interests included Computing, Healthy living, Sport, Automotive, Food and Drink. Top performing keywords were centred around popular diet plans such as Weight Watchers, Keto and the Cambridge diet plan as well as Fitbit & electric bikes.
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