Leading Electrical Retailer

Tech retailer sees Black Friday clicks soar: 0.18% CTR and 84% VTR with Intent Personas

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Tech retailer sees Black Friday clicks soar with Intent Personas

Objective

A leading electrical retailer wanted to drive brand awareness and traffic to site for its Black Friday electricals sale, one of the biggest moments in the retail calendar.

Results

•       +80% CTR vs KPI, finishing at 0.18%

•       +12% VTR vs KPI, finishing at 84%

•       +130% Money Savers CTR vs KPI, peaking at 0.23%

 

Nano built a persona-led strategy from its 10.1bn+ daily live intent signals. It ran Money Savers, Gift Givers, Gen Z, Millennials, Homeowners and Parents Intent Personas alongside high-intent keyword targeting. Display and video ran side by side, and weighting was increased in the final days before Black Friday to catch urgency-driven demand.

The campaign beat both KPIs. CTR finished at 0.18% against a 0.1% goal, and VTR reached 84% against a target of 75%.

Money Savers drove the strongest display engagement with a 0.23% CTR. Gift Givers led on video, hitting an 89% VTR.

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