Our case studies demonstrate how leading global brands are reaching their audiences at scale in contextually relevant, privacy-compliant and impactful ways.

Resources

Resources

Resources

Case studies

Case Studies

210%

Increase in 2nd stage CTR

69%

Increase in promoters when asked about brand recall when optimising towards Attention vs CTR

68%

improvement in CPA at the end of 2021 than projected after the inclusion of a branding line.

£1M+

donations raised for the Ukraine Humanitarian Appeal

208%

Uplift in performance driven by Rich Media formats

121%

Uplift in Superbet Brand Consideration thanks to Attention-focused optimisations

2.5x+

How Nano and Scoota partnered up to exceed all expectations.

81%

VTR achieved, highlighting a really engagement.

2.2

Million unique users reached cookieless for Mondelez Philadelphia.

51%

Overall VTR achieved in the Honda activity.

4x

The CTR achieved for Pets at Home was more than 4 times higher than the goal requested.

5M+

Unique users reached for E.On, 40% of which were targeted across cookieless environments.

93%

Nano exceeded the CTR target by 93%, spreading awareness around a good cause.

10K

Unique users reached against a strict B2B targeting.

38%

Increase in CTR since the campaign launch, for a final outcome 127% higher than the expectations.

60%

Nano exceeded the leading gaming brand's expectations with Live Intent targeting.

Meet the Experts

Media Buyer Research

Media Buyer Research

The report surveyed 150 UK brands and agencies to understand how their planning and buying is impacted by signal loss in 2023.

Digiday

Digiday

In this new Tactics and Insights guide, we present actionable steps for marketers that will help them generate campaigns optimized to drive conversion-primed attention.

The Drum

The Drum

Without a Trace: The future of online targeting without identifiers

Reports

Read our latest Media Buyer Research in collaboration with CoLab providing insights around how the increase in signal loss is impacting advertisers' shift to Contextual Targeting.

Downloaded Item Image

To activate the download function, please enter your details. Then you'll be able to download your insights simply by clicking on "Click to download".