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Behind the Mask Research
Tipping Point Research
The report surveyed 150 UK brands and agencies to understand how their planning and buying is impacted by signal loss in 2023.
In this new Tactics and Insights guide, we present actionable steps for marketers that will help them generate campaigns optimized to drive conversion-primed attention.
Without a Trace: The future of online targeting without identifiers
Read our latest Media Buyer Research in collaboration with CoLab providing insights around how the increase in signal loss is impacting advertisers' shift to Contextual Targeting.
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