The exceptional performance of Nano’s display campaigns this year is a strong testament to the brilliance of their bespoke LIIFT™ technology. It further emphasises the importance of combining exciting rich creatives with clever targeting and optimisation to ensure your brand stands out in the display market.
In a highly competitive advertising landscape, advertisers need to find new ways to effectively target their audience and deliver value and a positive brand experience to these users.
Nano and Scoota partnered up to prove that LIIFT™ targeting technology delivered alongside highly engaging rich media solutions really do deliver greater effectiveness for our clients.
Across multiple European markets we tracked a variety of campaigns which utilised our LIIFT™ platform as well as Scoota’s rich media portfolio. We used campaigns with various client KPIs to gain a broader understanding of the incremental value Nano’s LIIFT™ technology had on creative effectiveness.
We then compared these to Scoota’s overall market benchmarks, based on actual results over the past 12 months.
Our results show the importance of delivering engaging creative alongside targeted media buys: