We believe this is the future of digital marketing and in line with the growing desire from internet users for more data control and more privacy. It also ensures that our advertisers are futureproofed against the inevitable future changes in the digital ecosystem (browsers, operating systems, walled gardens etc).
LIIFT ™ is unique because it combines three data dimensions-user intent (including what users are searching for at that moment), next-gen contextual understanding (the meaning and sentiment and not just the keywords) and the historical performance of individual placements and formats .
Optimizing the performance of every individual ad impression gives your campaign the chance to target relevant users at the moment of intent.