Leading UK Supermarket

Objective

One of the UK's leading supermarkets partnered with Nano over the Christmas trading period to build awareness of its seasonal range at the height of consumer demand. The brief was to reach broad, diverse audiences while also connecting with high-intent shoppers interested in food, alcohol and money saving.

Results

•       +13% Increase in VTR vs KPI

•       +50% Increase in CTR vs KPI

•       +21% Increase in VTR for the key Money Savers audience

Nano activated its ID-free demographic personas and life interest targeting, powered by 10.1bn+ daily live intent signals. That gave the supermarket precise, privacy-first audiences at scale.

Performance held strong from the start and built into December. It peaked during the category's most competitive weeks, when standing out was hardest.

The campaign beat expectations with a 79% VTR, 13% above KPI, and a 0.15% CTR, 50% above KPI. The Money Savers audience stood out, with VTR 21% higher than the campaign average.

The result was awareness and consideration in a crowded market, delivered when it mattered most.