16% uplift in product consideration with NanoQ

Virgin Media O2 (VMO2) wanted to reach consumers actively in-market for phones, technology, and gadgets. ​

Our NanoQ Agentic Media Planner transformed the campaign brief into a customized, intent-driven targeting strategy, identifying high value technology intent topics including Android Device Comparison Shoppers, Connected Families and Tech-Savvy Upgraders.​

NanoQ’s AI-driven targeting ensured that 84% of users reached had a strong interest in technology, demonstrating its ability to understand campaign objectives and build highly relevant audiences at scale.​

The impact extended beyond audience quality.

By reaching consumers during key moments of intent, Nano delivered a +16% uplift in consideration for both advertised smartphone models.

These results demonstrate how NanoQ not only identifies and reaches the right audiences but also drives meaningful engagement and measurable brand outcomes.​