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Changing how brands find World Cup fans

In digital advertising, most targeting systems are designed around who someone is, not what they’re doing at any given time. It’s a massive missed opportunity. In his recent conversation with Margo Waldrop at The Drum, our CRO Niall Moody explains why that’s especially relevant during major sports events.

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Intent signals are the future

Just as we at Nano have said multiple times in the past – to be fit for the future, advertisers must reduce reliance on people-based signals

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No cookies, no problem for Heineken

A successful campaign for Foster’s Shandy shows the future of performance measurement is in safe hands

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