Brand Safety Policy

At Nano Interactive we are committed to delivering the highest levels of brand safety for our clients to minimise the risk of ad misplacement.

PUBLISHER ONBOARDING

Nano Interactive has 9 step vetting process for onboarding direct publisher relationships. They must meet our criteria to be approved as a new inventory source for Nano Interactive.

EXCHANGES

Nano utilises DSP platforms and exchanges to access some of our inventory. All exchange buys will have the Nano Interactive black list implemented as standard.

3rd PARTY CONTENT VERIFICATION

Nano Interactive has partnered with IAS, utilising their technology within the auction process. This allows us to target around brand safety, contextual ad blocking, viewability and ad fraud. This solution ensures our advertisers will only appear on appropriate content that is classified as safe by IAS.

NANO BLACK LIST

Nano Interactive implements their own blacklist to remove inappropriate content from their inventory sources. Every campaign will run with the blacklist implemented with the list being updated on a regular basis.

CLIENT WHITELIST & BLACKLIST

In addition, on agreement with the client, Nano Interactive can implement any advertiser whitelist or blacklist in line with their own brand safety measures.

TAKEDOWN PROCEDURE

In the unlikely event that one of our campaigns is displayed against inappropriate content, Nano Interactive will ensure the ad is taken down as soon as possible. All requests between the working hours of 9-5.30 will be taken down within 3 hours of notification. The contractual consequences of this will be agreed on a case by case basis and campaign specific.

YOUR QUESTIONS ANSWERED

How did Nano Interactive prepare for GDPR?

Nano Interactive is committed to protecting and safeguarding the internet users’ personal data. As part of this commitment, we have received the ePrivacy Seal from ePrivacy.eu - an external data privacy auditing company specialised in General Data Protection Regulation (GDPR). According to ePrivacy.eu our products and services, including how we collect and handle data, are 100% GDPR compliant. Nano also appointed an external data protection commissioner from ePrivacy.eu to support us in our daily business and give guidance in the dynamically changing data protection environment.

What kind of data does Nano Interactive user for its services?

Nano Interactive uses cookies to identify users. We do not store any other type of data (e.g. name, address, email, etc.) that enables us to contact users directly. The only way to find users in our data base is by cookie ID. Nano does not store a full IP address. We store data about the following: Events related to the users’ browsing behavior (especially search) on one of our partner websites or apps Events related to our ad serving activities (e.g. Impressions, Impressions per user, clicks, viewability, conversions, fraud)

Can I be sure that Nano Interactive is compliant with GDPR?

We guarantee to process data according to data privacy legislation. Therefore, we will indemnify you for any loss resulting from us processing data forwarded from you to us.

Why does Nano Interactive think that collecting data based on legitimate interest is compliant with GDPR?

The supplier of free content should have the chance to refinance the supply of free content by offering high quality advertising to advertisers which amongst other things is advertising that is targeted to users based on their needs. Thus, publishers do have a legitimate interest to use and collect intent data that can be used for targeted advertising. GDPR states that for the use of sensitive data explicit consent is needed (Art. 9). Nano does not collect or use sensitive data.

How will Nano Interactive comply with a user’s rights under GDPR?

Users have the right to access, rectify, object, complain, erase and block data. To execute their rights users may contact us directly via info@nanointeractive.com. All we require is the user’s cookie ID.

How will Nano Interactive’s services change after May 25th?

There won’t be any change.

Does Nano Interactive transfer or store any data outside of the EU?

No.

Does Nano Interactive store or use any sensitive data (Art. 9 GDPR)?

No. Sensitive search data is deleted as soon as we receive the http request. We also do not run any campaigns targeted to sensitive intent or search data.

How long does Nano Interactive store data?

We delete cookie data for users that have shown no activity for more than 60 days.

What is Nano Interactive’s legal basis for collecting data?

In general we collect intent data based on legitimate interest according to GDPR Art. 6 (1) f). Additionally, we are also a member of the IAB Transparency & Consent Framework initiative. Thus, partners may collect consent for sharing data with Nano using a CMP.

How does Nano Interactive make sure that the user (data subject) is well informed about how we use, process and store their data?

We require our partners (advertisers and publishers) who use Nano’s technology (pixels), to inform their users about that fact in their data privacy statement. In addition, we ask them to provide a link to our data privacy statement. A user may ‘opt out’ from Nano Interactive targeting by using youronlinechoices.com or Nano’s own opt-out technology.

Is Nano Interactive considered a processor or controller?

With regards to data collected on publisher sites we solely determine the use of that data and therefore are considered the controller. With regards to data collected on advertiser sites for generating user insights and using this data to retarget users we are considered a processor. Therefore, advertisers determine what happens with that data and are 100% in control of their data.

Need more information?

If you still have unanswered questions please drop us an email at info@nanointeractive.com or speak to your Nano Interactive Account Manager