At Nano we have a deep understanding of the evolving travel intent opportunity across publisher content, which enables us to identify the emerging holiday trends.
Whilst the travel sector was severely impacted by the pandemic, we have seen content demand increase over the last two years returning to pre-pandemic levels, with many prioritising budget travel to ensure they can still get away despite the cost of living crisis. This presents a large opportunity for brands wanting to make an impact, where flexing budgets and creative in line with demand swings will be key to success.
Want to learn more? Discover everything from the latest trending destinations to booking research seasonality and learn how to effectively intercept these live consumer intents today.