Brand Safety Policy

At Nano Interactive we are committed to delivering the highest levels of brand safety for our clients to minimize the risk of ad misplacement.

PUBLISHER ONBOARDING

Nano Interactive has 9 step vetting process for onboarding direct publisher relationships. They must meet our criteria to be approved as a new inventory source for Nano Interactive.

EXCHANGES

Nano utilises DSP platforms and exchanges to access some of our inventory. All exchange buys will have the Nano Interactive black list implemented as standard.

3rd PARTY CONTENT VERIFICATION

Nano Interactive has partnered with IAS, utilising their technology within the auction process. This allows us to target around brand safety, contextual ad blocking, viewability and ad fraud. This solution ensures our advertisers will only appear on appropriate content that is classified as safe by IAS.

NANO BLACK LIST

Nano Interactive implement our own blacklist to remove inappropriate content from our inventory sources. Every campaign will run with the blacklist implemented with the list being updated on a regular basis.

CLIENT WHITE LIST & BLACK LIST

In addition, on agreement with the client, Nano Interactive can implement any advertiser whitelist or blacklist in line with their own brand safety measures.

TAKEDOWN PROCEDURE

In the unlikely event that one of our campaigns is displayed against inappropriate content, Nano Interactive will ensure the ad is taken down as soon as possible. All requests between the working hours of 9-5.30 will be taken down within 3 hours of notification. The contractual consequences of this will be agreed on a case by case basis and campaign specific.