At Nano Interactive, we have a deep understanding of the evolving alcohol intent opportunity across publisher content, which enables us to identify the emerging trends to take advantage of.
This research dives deeper into the 3 main trends affecting alcohol consumption habits in the UK:
- Healthy living: Consumers increasingly prioritising mental and physical health
- Economic uncertainty: Inflation in alcohol prices has influenced consumption and purchase habits
- Experimentation: Exploration of new combinations of flavours and beverages
Whether your campaign objective is to grow brand awareness or be more ethical, we have the tips and tactics to ensure you get there.