At Nano we have a deep understanding of the evolving consumer finance intent opportunity across publisher content, which enables us to identify the emerging consumer finance trends.
In our latest research study, we spoke to 500 UK consumers for a snapshot of the latest trends and preferences around banking, credit and investment with insights covering all age groups from Gen Z through to baby boomers.
Key Insights:
- 64% Gen Z seek personalised banking experiences
- Gen Z & Y prefer digital banks due to lower costs and bureaucracy
- Baby boomers are most likely to pay off their credit card monthly
Want to learn more and get key tips on how to effectively intercept consumer finance intents today?
